Testing service potential with “Landing Pages”

How to test an idea and get some feedback with small resources? Good way to test the product or service hypothesis is to create simple landing page that tells the idea’s value proposition. The simple landing page is not enough, since we need to get visitors to the site. The cheapest way to get visitors is to tune the site with SEO keywords and sitemap information.

devicestack_web

Search engine bots use that information indexing the page and its relevancy. Unfortunately gaining visitors only by SEO takes time and site content must be “lively”. The fastest way to gain visitors is to use SEM, search engine marketing, and spend e.g. 7€/day in advertising. By this way two things are achieved: visitors to the site and the quality of keywords. Good keywords generate more traffic and bad keywords less.

 

Measuring

Google Analytics is excellent tool for tracking visitors and their behavior on the site. It provides good insight where people are coming and what they do on the site. Statistics and analytics are very important in web-services. Without them it is impossible to know what people are doing and how they use product or service. With statistics it is easier to change things and measure those changes. The basic elements of “simple landing page” are: the page itself tuned with SEO, SEM and Analytics

 

Examples

This is one way how services are launched world-wide. Ideas are tested with landing pages and search engine marketing where different search terms are tested and analyzed. Good tool for this is Google AdWords. Usually landing pages gathers potential customers’ e-mail addresses e.g. “sign-up for free beta”. This gives also insight about the demand: if there are lots of sign-ups, the idea may be good. For example Dropbox has tested the idea with simple landing page and gathering E-mails of potential users. By the SEM it is easy to direct traffic to the site and amount of visitors can be adjusted by SEM budget. More money, more visitors.

Stories tell that several start-ups in US have done the initial testing by this method and they have spent under $10/day for SEM. Then they tell to the world that they have gained hundreds of beta testers to their service and are sure about its success. 

DeviceStack

I wanted to learn how this kind of approach works in real life and we created landing page for our new service idea. The DeviceStack is service for mobile developers who need to test how their application works in different devices. Our hypothesis is that there are huge amount of Android devices on the market and that is problem for developers. This service helps application developers in verifying their applications in different devices with different characteristics (screen sizes, performance etc.).

So we need to test this hypothesis and one way to test the potential is to use landing page, SEO and SEM. We have learnt so far something about user demographics, which keywords work best, conversion to beta sign-up and copy of the site.

Flowd – Playing with the Places

Flowd is an application for fans and artists to interact together, but it has many features that are fun to use. In this post I am going to tell how to get more from Flowd and how to benefit from Flowd’s location features. I have been using iPhone version of the Flowd for a while and I am quite active user. I use many of its features and, especially, I like Flowd’s “Places” –feature.

Flowd Places

The places tab is the view where users can find interesting places where to visit. One Flowd’s attraction is that I can visit places and share that information to my friends in Flowd (I will tell more about Flowd’s social networking features later). Another appealing feature is creation of places and commenting them by text and photos. If I am in a new place I will check from Flowd are there some interesting places nearby. If I find some interesting place, I will go to that place, visit and share that information to my friends. If I find new interesting place and it is not in Flowd I will create it, it’s fun for me. Creating the place is very simple:

  1. Go to places view
  2. If the place is not there or there are no places, create one by pressing add (in top right corner of the view)
  3. Write the name of the place, check the address
  4. Select category from several options
  5. And when you are ready, press done (in the top right corner of the view)

Now you can visit the place and let others find that place too!

Commenting Places

I like to comment and share pictures in places. If there is something interesting in the place currently happening, I will shoot a photo or write a comment to place. It is fun way to share others what has happened in that place. Imagine nice summer day at the beautiful park. Open Flowd, go to places tab, visit (or create and visit) the park, shoot a photo and upload it to that place. It is the start of the story that can be continued by other Flowd users by commenting and adding own pictures to places. When I visit some new place I will always check if there are some comments or nice pictures. This works especially with restaurants: I will check the comments and photos (there might be screws in portions) from that place and see what others have said.

You can share your place comments and photos following way:

  1. Go to places tab and select some place
  2. Open the place by tapping the place and now you will see place’s details
  3. Select “comments and photos” and you will see places flow
  4. You can write comment or share picture by tapping the text field
  5. Write your message and tap send (in the top right corner of the view)

Special Events in Flowd

You can find the special events from the places view. Currently there is running ASOT 500 Global Radio Show that is visible in Flowd places. This special event is good example how fun it is share and see comments and photos.

Let’s go out and find new places and share that to the world!